Ansa raises $14m Series A funding to enhance merchant transaction solutions

By Delisha Fernandes

Ansa, the FinTech infrastructure solution enabling merchants to launch customer wallets, has announced a $14 million Series A funding round.

The round was led by Renegade Partners with participation from Bain Capital Ventures, B37 Ventures, Box Group, and Wischoff Ventures. The funding will be used to broaden the depth of Ansa’s payment solutions, with a focus on product development and engineering, to empower merchants to better engage their customers.

“Commerce has outpaced payments innovation. The technology paradigms we use for payments are decades old. As our world increasingly digitizes, consumers demand better experiences as businesses continue to innovate. Both consumers and merchants deserve more flexibility, which is why we built Ansa,” said Sophia Goldberg, CEO and co-founder of Ansa. “From marketplaces and microtransactions to convenience stores and quick-serve businesses, modern commerce has changed. At Ansa, we are excited to pioneer solutions that enable merchants to optimize seamless payment strategies, boosting customer engagement, retention, and frequency for sustained growth in today’s competitive market.”

Branded customer wallets enable merchants to offer a payment solution that fits their use cases better while driving customer loyalty and frequency. Additionally, merchants can enhance revenue streams and foster customer loyalty through efficient transactions that utilize stored balances. With Ansa, merchants can drive the adoption of their wallets by seamlessly integrating customer balances with rewards, incentives, and their other loyalty initiatives — easily implementing a Starbucks app-like experience.

Ansa’s API-first platform enables merchants to effortlessly launch white-labeled customer wallets for payments and incentives all within a single integrated solution. Platform users have experienced a significant 30% boost in average order frequency and a notable 26% increase in revenue, showcasing the platform’s effectiveness in driving business growth and customer engagement.

“Ansa is setting a new standard for how we’ll all transact in the future, with a pioneering payments solution that lets merchants trade burdensome credit card processing fees for increased customer lifetime value (LTV),” said Renata Quintini of Renegade Partners, who joins Ansa’s board. “With a CEO that literally wrote the book on payments, Ansa’s branded closed-loop wallet enables merchants to deliver seamless purchasing experiences to their customers — increasing retention, frequency, and overall loyalty.”