Botim announces its transformation into an ‘Ultra app’

By Leandra Monteiro

Astra Tech (Astra), a consumer technology holding group in MENA, has announced the launch of Botim 3.0, an “Ultra app”.

The term “Ultra App” has been coined to distinguish the platform from the crowded super app space. The platform aims to become an all-inclusive digital platform for its users by incubating FinTech, e-commerce, GPT, and communications into a single user experience.

Abdallah Abu Sheikh, Co-Founder and CEO of Astra Tech, Botim’s parent company said, “The app space has become overcrowded over the past few years, with many platforms that are now causing a serious case of app noise and fatigue to users. We believe that a chat-based approach to offer all our services, on top of BOTIM, will provide users of all backgrounds and demographics with a single access point to the services they need, making our services inclusive and scalable.”

Botim is a digital tool meant to ease every user’s life through access to services such as Botim Money for peer-to-peer transactions and international transfers, Botim Stores with access to 100,000+ stores. The app is available to users around the world providing the world’s only seamless and open access to communicate and transact to and from the MENA region.

BOTIM launched its first FinTech service and an in-chat international money transfer a few weeks ago in the UAE, India, and the Philippines, changing the remittance landscape regionally and showcasing the power of the Ultra platform. With millions of users now able to transfer money easily and securely, BOTIM is revolutionising how people manage their finances.

BOTIM is now expanding its financial services through its sister company, PayBy, to offer a fully integrated wallet that includes peer-to-peer, payments, and personal financial solutions.