FinTech Valu announces strategic expansion into Jordan

By Delisha Fernandes

Valu, MENA’s universal financial technology powerhouse, has announced to launch in Jordan in Early 2024 as part of its strategic expansion plan. The company has undertaken a comprehensive assessment and is actively considering entering new markets, that in addition to Jordan, include others currently under study in North Africa.

This strategic assessment demonstrates Valu’s dedication to ensuring a strong market presence and comes in line with Valu’s business strategy, which places a strong emphasis on targeting markets with favorable market dynamics that allow for the implementation of its full product and services universe flexibly and that ensure profitability within 12-24 months of launching.

Valu aims to leverage its expertise in financial technology to deliver innovative and value-driven solutions to both consumers and merchants. Valu has taken the necessary steps to apply for a license from the Central Bank of Jordan shortly.

Walid Hassouna, CEO of Valu, said, “We are thrilled to bring Valu’s innovative solutions to Jordan. The decision to expand into Jordan aligns perfectly with our strategy of prioritizing markets with plug-and-play market dynamics. With our experienced team and strong partnerships with local merchants, we are confident in our ability to deliver unparalleled value and reshape the financial technology landscape in Jordan. At Valu, we take immense pride in our visionary mindset, making decisions with a forward-thinking approach that sets us apart.”

By extending its footprint into Jordan, Valu is building upon its already established position in its home market, and this step will further strengthen its regional presence. Through leveraging its unparalleled expertise, Valu is well-positioned to drive economic growth, foster financial inclusion, and empower individuals and businesses in Jordan.