Printemps Paris integrates Alipay+ solutions to enable digital payments

By Leandra Monteiro

Printemps Paris, a French luxury department store, announced the integration of Alipay+, a suite of global cross-border digital payment and marketing solutions, to offer Asian consumers a convenient and seamless checkout experience with their home e-wallets.

Through a simple integration, Kakao Pay and AlipayHK are now accepted at Printemps Paris, enabling Korean and Hong Kong shoppers to make payments using their most familiar payment app.

Besides Alipay, Kakao Pay and AlipayHK, Alipay+ also supports other partner e-wallets, including GCash, Touch ‘n Go eWallet, and TrueMoney.

“We have already been a pioneer with the successful integration of Alipay in 2015. Since 1865, Printemps has always been at the forefront of innovation so partnering with Alipay+ is a no-brainer for us,” said Emmanuel Suissa, Chief Partnership Officer at Printemps. “Alipay+ is a great new solution since it enables us to create 360-degree campaigns targeting the Asian market to engage customers on a regular basis, promote Printemps’ unique selling points, and encourage them to visit Paris and shop at Printemps.”

Printemps is among the first batch of major high-end retailers in France to leverage Alipay+ solutions for a smooth payment journey for consumers from Far East.

“We are thrilled to put Alipay+ solutions at the service of a French company as emblematic as Printemps,” said Guoming Cheng, general manager of Ant Group in Europe and Middle East. “Aiming to help connect merchants across the globe and unleash new opportunities, we hope Alipay+ can bring out an A plus in the customer experience and commerce growth through innovation and digitalization.”