Financial Advisory Platform Cashvisory raises $144k in Pre-Seed Round

By Gloria Mathias

India-based Cashvisory successfully raised its pre-seed funding worth $144k (INR 1.2 crore). The fund round was led by the SucSEEDIndovation Fund.

The Kolkata-based startup was founded by Arpita Sinha (CBO) and Utkarsh Chaudhary (CEO) with the mission to empower individuals, regardless of their financial knowledge and background.

Cashvisory introduces a digital DIY platform, unlike traditional investment platforms. Cashvisory provides a guided journey for users, simplifying complex financial concepts with a gamified approach and real-time what-if analysis.

EvolveX identified Cashvisory’s potential during its premier accelerator program, Cohort 4, launched in August 2023. The recognition led to EvolveX’s investment in Cashvisory’s pre-seed round, reflecting the accelerator’s commitment to supporting startups with transformative ideas.

The funds raised will enable Cashvisory to roll out its go-to-market strategy, offering tailored investment portfolios, including stocks and small cases.

Bhawna Bhatnagar, Co-Founder of EvolveX, stated, “Cashvisory brings a fresh perspective to financial empowerment, offering a user-friendly platform that simplifies complex financial concepts. At EvolveX, our commitment extends beyond financial investment, ensuring that Cashvisory thrives in its mission to revamp financial decision-making in India.”

Utkarsh Choudhary, Co-Founder and CEO of Cashvisory, shared, “With Cashvisory, young individuals no longer need to miss out on critical compounding opportunities simply because they lack guidance on where to begin or access to the best advice. Our mission is to democratise quality financial advice, ensuring affordability and accessibility for every young professional, a privilege previously limited to high-net-worth individuals (HNIs).”

He further added, “This pre-seed funding secured will be instrumental in enabling us to execute our go-to-market strategy seamlessly. The financial support arrived precisely when needed, empowering us to deliver personalised investment portfolios encompassing stocks and small cases. Importantly, it positions us strategically to launch our highly anticipated AI-driven mobile app, marking a pivotal moment in advancing our mission.”

Vikrant Varshney Co-Founder and Managing Partner of SucSEEDIndovation Fund, said, “Cashvisory resembles a financial GPS, a tech-enabled guidance that charts the user’s path towards wealth-building. It leverages technology and automation and minimises overheads associated with traditional advisory services. Robo-advisory services are gaining momentum as an alternative to traditional wealth management models.”