FreedomPay partners with micro-donation charity Pennies

By Gloria Methri

FreedomPay, the expert in Next Level Commerce technologies, has announced a strategic partnership with Pennies, the UK-based micro-donation charity. The partnership marks a significant step in bringing together payment innovation and philanthropy.

As part of its commitment to enhancing the payment experience and supporting charitable causes, FreedomPay will integrate Pennies into its technology stack.

Alison Hutchinson CBE, CEO of Pennies said, “Pennies is delighted to be partnering with FreedomPay, whose innovation, growth, and purpose-led mission has the potential to unlock millions more micro-donation opportunities. FreedomPay’s values align with Pennies own commitment to making giving simple, every day – ensuring customers have affordable ways to donate and enabling brands to generate real social impact. We look forward to working with FreedomPay and their merchants, using tech for social good and raising millions for charity.”

With FreedomPay’s established presence in the UK market and a growing customer base, the potential for making a substantial impact through micro-donations is significant.

This integration opens up new avenues for customers to make a positive impact on society while carrying out their everyday transactions. FreedomPay merchants will have the option to enable the Pennies’ micro-donation option to support their nominated charity partners. Customers will then be offered the chance to add a small digital donation to their purchases when they pay, collectively raising significant funds for good causes.

Tony Hammond, SVP, Global Product Delivery at FreedomPay, said about this partnership, “We are thrilled to extend our support and become an integral part of Pennies’ future growth and ambitions. This collaboration represents a significant milestone in the fusion of commerce and philanthropy, empowering businesses to create a meaningful impact while ensuring a smooth payment experience for their customers. Our eagerness to seamlessly integrate Pennies into our payment platform from the outset, coupled with our deep appreciation of Pennies’ mission and its capacity to effect positive change, has driven us to embrace this partnership wholeheartedly.”