YES BANK launches ‘iris’ to offer digital banking solutions in India

By Gloria Mathias

YES BANK has introduced its mobile banking app, iris by YES BANK, which aims to reform India’s digital banking landscape.

The app is designed to cater to both existing and new customers. The app allows flexibility and personalization, enabling customers to access over 100 features on a single platform.

Equipped with a host of features, the app comprises a sleek and intuitive user interface that aims to offer a simplified banking experience for users of all age groups and backgrounds.

It also ensures the utmost safety of the customers’ financial data by incorporating safety features like Biometric Authentication, Sim-Binding, and a 2-factor Verification.

‘iris’ by YES BANK is a comprehensive financial proposition that has been co-created based on the valued feedback received from YES BANK customers.

The Bank demonstrated a keen consideration of the shared feedback and leveraged its technological prowess to design a solution that empowers customers to fulfil their banking requirements.

Speaking about the all-new app, Mr. Prashant Kumar, Managing Director & CEO, YES BANK said, “We, at YES BANK take pride in our ability to leverage technology to bring forth path-breaking solutions that offer customers with a holistic banking experience. iris by YES BANK is yet another step in the same direction which aims to transform the way customers avail banking-related services. It is pertinent to note that the app has been developed in-house based on feedback from our customers, which makes it a unique proposition in terms of features, user experience, and benefits.

“It echoes the Bank’s unwavering focus on ushering in a digital revolution in the country while strengthening our reputation as a leader in the ever-changing financial landscape. Given YES BANK’s strong track record of setting new benchmarks for digital excellence, I strongly believe the app will appeal to users of all age groups by empowering them with a comprehensive banking suite that caters to their diverse banking requirements,” added Kumar.

The iris by YES BANK mobile app is available on both Google Play Store and App Store and can be seamlessly downloaded on Android and iOS-based smartphones.