UnaFinancial & Velexa to launch digital investing platform in the UAE

By Delisha Fernandes

UnaFinancial, an international FinTech group of companies, has announced a strategic partnership with Velexa, a Wealthtech provider of  innovative investment solutions and services.

This partnership will leverage Velexa’s expertise in investment technology and UnaFinancial’s solid experience in the financial services industry to create user-friendly and accessible investment opportunities.

“UnaFinancial has a bold vision, and we are excited about this partnership. We recognise the immense potential for growth and innovation in the UAE’s dynamic financial market. Together, we will reshape the future of the financial services industry in UAE, making it more accessible and user-friendly for people from all walks of life. Powered by Velexa, UnaFinancial’s clients will be able to seamlessly join the world of investing across different financial assets around the globe,” said Tamara Kostova, CEO of Velexa.

The initial phase of the investing platform rollout will focus on enabling investment options & tools covering US Equities & ETFs and FX trading to both novice and experienced investors. Additionally, Velexa will seamlessly integrate with the front-end application of UnaFinancial through an API integration framework. The platform will enable UnaFinancial’s clients to acquire and trade multiple asset classes like equities, forex, bonds, commodities and derivatives.

“The UAE is ranked first among fintech centers worldwide in terms of innovation, market size, and development potential. We are proud to be part of UAE digital development and hope to contribute to the local fintech landscape,” said Natalia Ishchenko, CEO of UnaFinancial. “The technological solution offered by Velexa perfectly aligns with our vision of the future product. Combined with the impeccable reputation and commitment to delivering high-quality service, Velexa is an optimal FinTech partner in our pursuits.”

This partnership marks a significant step in the WealthTech industry and aims to reshape the financial services landscape providing retail investors with a superior, feature-rich platform for accessing financial markets across the world.