NEOPAY and Alipay+ team to expand its digital payment offerings

By Delisha Fernandes

NEOPAY, the payment subsidiary of Mashreq, has become the first acquirer in UAE to launch  Alipay+ cross-border digital payment and marketing solutions to merchants on their POS devices.

The initial integration is live at some 2,000+ store locations – spanning shopping malls, luxury stores, supermarkets and restaurants – across the UAE to enhance the overall payment experience for international visitors.

Vibhor Mundhada, CEO of NEOPAY, said, “NEOPAY, with its technological acumen powered by Mashreq, has consistently led the digital payments revolution. Our strategic partnership with Alipay+ augments this trajectory, enabling our merchants to seamlessly integrate multiple Asian wallets, streamlining the payment process. This partnership not only highlights Mashreq and NEOPAY’s relentless drive towards a digitized economic landscape but also cements our reputation as one of the early adopters of this transformative payment solution.”

The existing solution will be upgraded to Alipay + seamless from the backend for all merchant. NEOPAY will further rollout Alipay+ solution at all other merchants throughout the year.

NEOPAY’s expansive vision encompasses merchant acquiring, issuing processing, consumer payment platforms, and an array of value-added services. Moreover, its platform promises burgeoning SMEs a gamut of services including SAAS based on Enterprise Resource Planning (ERP) combined with payment capabilities – a holistic solution to ignite and manage their business pursuits.

Guoming Cheng, General Manager of Ant Group in Europe and Middle East, said, “Together with Mashreq and NEOPAY, we are thrilled to put Alipay+ solutions at service of vast merchants of the region, enabling them to not only accept Alipay, but also process various digital payment methods – through simple integration – to make visitors across Asia and beyond more welcoming.  Together we look forward to transforming the retail landscape and capturing more growth opportunities for merchants and seamless experience for consumers.”