Worldline to provide WhatsApp Business API services

By Joy Dumasia

Worldline, the European leader in the payments and transactional services industry and number 4 worldwide, has recently become a WhatsApp Business Solution Provider for the distribution and provision of WhatsApp Business API, allowing companies to reach and connect with customers in a simple, secure and reliable way.

Customers want to connect with companies in the same way they chat with their friends and family, through channels they regularly use in their daily lives. Therefore, it is essential to be present in all the media where customers expect to find them. WhatsApp Business API opens the door to better communications, leading to better customer engagement, greater trust, and lasting long-term relationships.

Worldline’s solutions also include the possibility to automate the conversational flow through the implementation of bots to save time and resources and offer a satisfactory experience by providing instant messages to the customers 24/7 as well as the possibility of integrating with existing businesses systems or applications such as CRMs, ERPs, ticketing tools, and more.

Worldline combines solutions like secure payments or electronic verification and digital signature Worldline’s products with WhatsApp to provide an end-to-end best user experience and customer journey. Worldline offers a comprehensive solution without compromising the company’s security policies. WhatsApp messages are encrypted and protected via HTTPS from the application to Worldline servers.

Santi Ristol, Director of the Mobile Competence Center and member of the Worldline Scientific Community, said: “Since Facebook launched WhatsApp Business API in 2018, there are already many companies that have expanded their social presence, incorporating WhatsApp Business API services into their omnichannel strategy. As the way businesses and customers interactions are evolving to conversational messages, Worldline is committed to staying ahead of the game in order to provide enhanced customer experience to our solutions and to our clients.”

Recently, IBS Intelligence reported that Worldline and Bitcoin Suisse announced the go-live of their omnichannel crypto payment solution for the more than 85,000 Swiss merchants in the Worldline network.