Newgen Software unveils NewgenONE Marvin, a GenAI for enterprises

By Gloria Mathias

Newgen Software has introduced NewgenONE Marvin, a GenAI-powered enhancement to its end-to-end automation platform, NewgenONE. This solution is set to transform the way organisations create applications, automate customer journeys, and engage with customers.

NewgenONE Marvin is the all-in-one GenAI solution for automating customer journeys, managing digital content, real-time customer engagement, efficient business insights, and fast, unified results.

NewgenONE Marvin represents Newgen’s dedication to advancing the frontiers of digital innovation, ensuring that AI becomes pervasive across all products, and delivering accessibility and efficacy to enterprises of all sizes.

Virender Jeet, CEO of Newgen, said, “NewgenONE Marvin isn’t just a tool; it’s the cornerstone of market savvy. It’s the bridge to real-time adaptability, unparalleled customer engagement, and strategic innovation driven by agility. With Marvin, you’re not just keeping pace with the market; you’re setting the pace. It’s a result of our unwavering commitment to providing organisations with the most advanced and adaptable solutions to thrive in an increasingly digital world.”

Anand Raman, EVP & COO of NSI, said, “The introduction of NewgenONE Marvin is set to transform how we handle complex process data, converting it into intuitive visualisations and boosting process efficiency. It is expected to cut information retrieval time from documents by up to 50% and reduce overall process design time by a remarkable 70%.”

Meanwhile, Varun Goswami, Product Head at Newgen, said, “We’re excited to introduce NewgenONE Marvin, a powerful tool that turns complicated data into easy-to-understand visualisation. GenAI technology holds the potential to boost economic growth through the enhancement of automation, decision-making, and personalisation, resulting in increased process efficiency. It is expected to cut information retrieval time from documents by up to 50% and reduce overall process design time by a remarkable 70%.”

Key highlights of NewgenONE Marvin include accelerating application development, reducing the idea-to-execution cycle, improving information retrieval, facilitating faster decision-making, strengthening customer relationships with personalised content, enhancing and personalising communications customised to individual needs and preferences, getting faster responses to market changes, and creating and translating content into multiple languages for effective global communication.