Accelerated Payments and inflverse team to manage payments for creators

By Gloria Methri

Accelerated Payments has announced a strategic partnership with inflverse, a global financial management platform for creator agencies. This collaboration aims to build a more financially sustainable creator economy.

Creators utilise platforms like YouTube and Meta to cultivate authentic audiences, distributing and monetising content by partnering with brands whose target customers align with the creator’s audience. According to Goldman Sachs Research, the creator economy now includes 50 million creators and is poised to double in market size to $480 billion by 2027.

The majority of medium—to large creators work with talent management agencies to manage their commercialisation, which also includes handling invoicing and payments. Due to heightened macroeconomic challenges and extended payment terms, liquidity issues are a growing problem for both agencies and their creators.

By integrating with Accelerated Payments’ global funding solutions, inflverse’s technology offers creator agencies end-to-end invoice management and collections, giving instant access to advanced funding. This allows agencies to compensate their creators within 24 hours of campaign completion.

Commenting on the partnership, Ian Duffy, CEO of Accelerated Payments, remarked, “We recognise the significance of cash flow management for creators and their agencies, especially in an industry as dynamic as the creator economy. Our collaboration with inflverse aims to address the unique challenges faced by creator agencies by offering simple, flexible, and innovative financing solutions. We are achieving this by providing funding solutions to power the Inflverse invoice financing platform.”

Hugh Mooney, CEO of inflverse, expressed enthusiasm about the partnership, stating, “At inflverse, we are committed to building a more financially sustainable creator economy. Through our strategic partnership with Accelerated Payments, with access to funding across all major creator markets, we empower our agency partners to compensate their talent the very next day whilst minimising payment risks. Addressing the primary challenge in the creator economy—payments—is our first step towards developing the industry’s first end-to-end creator-focused campaign management tool.