IndusInd Bank unveils ‘INDIE’, a digital banking app

By Gloria Mathias

IndusInd Bank has introduced a hyper-personalized financial super-app named ‘INDIE’.

INDIE is a mobile banking app from IndusInd Bank that offers a differentiated experience to customers who are digitally savvy and looking for a superlative digital experience.

The app leverages advanced analytics to provide personalised insights to its customers. The app offers many features, including products that users can personalise as per their needs. The app aims to usher in a revolutionary new way to bank and make finance easier, safer, and much more engaging than traditional banking apps.

INDIE offers an instant line of credit of up to Rs. 5 lakh, unlike a standard personal loan. It also brings safety and security features, such as numberless debit cards so that the customers’ card details are not exposed, single-use disposable virtual debit cards for transactions on lesser-known websites, dynamic PINs for ATM and POS transactions against the typical static PIN, and a ‘Super OTP’ feature that allows users to access one-time passwords even in low network zones.

Sumant Kathpalia, Managing Director & CEO, IndusInd Bank said, “We are delighted to introduce ‘INDIE’, a revolutionary hyper-personalized super-app designed to empower our customers with an all-in-one digital financial solution. INDIE is another step towards accelerating the bank’s digital strategy 2.0, enabling a seamless and intelligent banking experience that addresses the evolving needs of modern consumers. INDIE is not just an app; it’s a financial ally, helping our customers navigate their financial journey with ease, intelligence, and security.”

Charu Sachdeva Mathur, Head of Digital Banking and Strategy, IndusInd Bank, shared, “Considering the changing dynamics of customer expectations in terms of their digital banking needs, we believe INDIE was certainly the need of the hour. INDIE offers the best of both worlds with the trust and heritage of IndusInd Bank and cutting-edge technology to create a superior and differentiated experience for customers.”