Fawry and Hulul partner to boost e-payment services for SMEs

By Delisha Fernandes

Fawry, an Egypt-based electronic payment and digital financial services provider, has partnered with Hulul Company, supported by WideBot, an Arabic-focused conversational AI chatbot building platform in the MENA.

This collaboration aims to integrate Fawry electronic payment systems with Hulul services for digital transformation and artificial intelligence, to support the business of small and medium-sized companies.

Heba El-Awady, Chief business officer at Fawry, said, “Fawry is working hard to encourage startups and small companies in many industries by providing them with a new and innovative package of services in the field of payment technology and techniques that help them achieve growth at their desired rates, especially after the great development witnessed in the investment climate, entrepreneurship and emerging companies in Egypt, which in turn contributes to advancing the Egyptian economy.”

According to the agreement, Fawry will provide the latest FinTech services to “Hulul” platform’s network of small and medium-sized companies, by creating a payment link through the automated chat feature that relies on AI, which the platform provides to its customers, to facilitate financial transactions in a secure and seamless electronic manner.

This cooperation aims to combine Fawry’s experience in payment solutions and Hulul’s services in AI-driven digital transformation. This partnership also seeks to revolutionize the way SMEs operate in the digital landscape, in addition to providing them with comprehensive tools that contribute in driving growth, increasing efficiency, and enhancing customer experiences.

Hulul provides communication services with customers through WhatsApp chats, Messenger, Instagram, and the former X Twitter, phone applications, and websites that enables merchants and SMEs owners to benefit from electronic payment services easily through “Fawry” channels, so that they can double their sales and provide smooth communication with customers, to attract more users.

Mohamed Nabil, CEO and co-founder of WideBot, said, “We are proud to cooperate with “Fawry” and work with it side by side to bring about a comprehensive change in the business flow systems of small, medium and emerging companies, relying on an innovative combination of the latest financial technology and artificial intelligence tools, it enables it to provide an unparalleled experience through innovative, safe services and solutions.”