ila Bank collaborates with Gulf Air for customisable credit card rewards

By Delisha Fernandes

ila Bank, a Bahrain-based digital mobile-only bank powered by Bank ABC, has partnered with Gulf Air to provide customers personalised rewards on their credit card spends.

The Bank’s new credit card rewards programme, ‘ila Rewards’, enables customers to choose their reward blueprint according to their preferences and priorities, thereby suiting their unique lifestyle needs. As part of ila Rewards, customers have the flexibility to choose how they want to be rewarded for their credit card purchases, from automated Airmiles program, automated cashback or collect ila Tokens.

Commenting on this partnership with Gulf Air, Mohamed Almaraj, ila Bank CEO, said, “We take great pride in pioneering this unique tailored rewards programme for our valued customers in Bahrain in partnership with the national carrier of the Kingdom of Bahrain, Gulf Air. With such flexibility of reward and redemption options offered under the Airmiles and ila Tokens programmes, ila Bank continues to deliver on its promise to take its customers ‘to’ their dream destinations.”

When enrolling with the Airline Miles Programme, all purchases are automatically converted into miles and credited into the customer’s Falconflyer Programme with Gulf Air. Customers who choose ila Tokens can keep collecting their ila Tokens and can choose to convert them to Gulf Air miles as and when they require. ila Tokens are valid for three years and offer the flexibility of choosing how many tokens are to be redeemed as miles.

Gulf Air Chief Executive Officer, Captain Waleed Al Alawi, said, “In line with our digital transformation strategy, we are continuing to adapt our Falconflyer program to meet members’ needs and exceed their expectations. We remain committed to providing a wide range of bespoke offers and redemption options that enhance the travel experience for all Falconflyer members and offering a more seamless experience for ila Bank credit card customers.”