VeUP launches with €100m growth fund to add value to AWS channel

By Gloria Methri

VeUP, a new global technology consultancy has launched in the UK and the US, providing bespoke services to Independent Software Vendors (ISVs) working in the Amazon Web Services (AWS) ecosystem.

VeUP, which is planning to hire 40 full-time staff this year, has appointed AWS veteran James Campanini as its CEO. Campanini previously served as Head of Channels and Alliances, UK&I at AWS, and will oversee the company’s expansion.

VeUP will offer a suite of core services to its clients. These include consultancy around how to get the best from AWS Marketplace, which enables customers to scale quickly. The team will also provide billing management that scales in line with demand, as well as cost optimisation and governance services. The company will also provide foundational tech reviews, training, solution tailoring, and workshops to enable customers to get the most out of AWS.

Clients will benefit from VeUP’s IT expertise, including data scientists and solution architects who can help improve processes and enable a seamless customer journey.

In addition to investing in and expanding its core tech services, VeUP has launched with partners a dedicated growth fund, Quadri Partners, which will be used to invest and assist high-growth companies.

Alexander Dick, Executive Chairman, VeUP said, “Technology is the beating heart of the global economy, and our team is ready to help ambitious SMEs and enterprise players accelerate their growth to the next level. Backed by our multi-million growth fund and equipped with the very best AWS industry experts, our team is ready to make waves in the tech industry.”

James Campanini, CEO, of VeUP added, “AWS is the engine of business growth, yet so many companies lack the support they need to master it and reach their full potential. We have developed a bespoke senior team of AWS experts, supported by a substantial fund to help our clients expand and increase their market share.”