4 BNPL Platforms transforming online shopping in Benelux

By Gloria Methri

Buy Now, Pay Later (BNPL) services have become an increasingly popular payment solution. They offer consumers the flexibility to purchase products immediately while deferring payment over a set period.

BNPL allows consumers to split their payments into interest-free installments, making it an attractive alternative to traditional credit options.

The Benelux region’s BNPL market has grown significantly over the past few years. As of 2023-24, the adoption of BNPL services in Belgium, the Netherlands, and Luxembourg has surged, with a notable increase in both consumer demand and merchant integration.

Recent statistics indicate that BNPL transactions in this region have grown by over 40%, driven by a combination of rising e-commerce activities and a growing preference for flexible payment solutions.

Let’s look at four popular payment providers offering BNPL solutions in the region:

• Billink

Billink is a Netherlands-based BNPL provider that offers consumers the option to make purchases and pay later in installments. It focuses on providing a seamless and secure payment experience, making online shopping more accessible and flexible for users. Billink customers can pay for their purchases up to 14 days after the transaction or opt for installment payments. This flexibility helps reduce the immediate financial burden on consumers, making it a popular choice for online shoppers.

• Cofidis Pay

Cofidis Pay is a newer BNPL solution launched by Cofidis, a financial services company based in Belgium. It offers customers the option to pay in installments, providing a flexible and convenient way to make purchases. Cofidis Pay allows customers to defer purchases for up to 50 months and can be used for orders between €75 and €3,000. It offers a line of credit with the same limit, and customers can choose from payment methods of 3, 6, 10, 12, 24, or 50 months.

• FLOA Pay

FLOA Pay is a BNPL solution that simplifies payment for consumers and online merchants. It offers flexible payment options, allowing customers to pay in 3 or 4 instalments or Pay Later. This flexibility is particularly beneficial for small baskets (€50 or more), a feature widely adopted in the travel industry, where nearly 70% of customers use it. Based in France, the company’s commitment to transparency and user-friendliness has helped it gain traction among Dutch consumers.

• in3

in3 is an innovative Dutch payment solution that allows consumers to pay in 3 equal installments without interest or BKR registration. The first installment is paid directly during checkout via iDEAL, and the second and third installments follow within 30 and 60 days. The acceptance process takes only one second, resulting in more transactions and higher average order amounts for webshops. in3 does not charge interest, fines, and reminder costs when a payment is missed. Upon acceptance, the platform covers all risks and pays the full amount early to the organization.