Ecommpay & Mastercard partner to deliver Click to Pay in Europe

By Gloria Methri

Ecommpay, an end-to-end payments platform, has fully integrated the Click to Pay flow within its online payment interface. It is working with Mastercard to onboard a selection of existing customers into Click to Pay for a more secure and seamless payment process.

Ecommpay merchants are already benefiting from reduced fraud and higher approval rates for their Card on File payments by leveraging network tokens for both online and in-app payments. Merchants can now enjoy the same benefits as customers who use the guest checkout option.

Click to Pay is an innovative payment solution designed to simplify guest checkout by eliminating the need for passwords and entering card details manually. It leverages user recognition, network tokenization and global interoperable standards to provide consumers with a seamless, more secure checkout. Click to Pay is based on EMVCo standards. The major card networks support it and provide fast and seamless payments across any device and browser.

By implementing Click to Pay, Mastercard estimates that merchants can increase approval rates by as much as 3% and reduce checkout times by up to 50%. It is embedded directly into the checkout flow, removing interruptions to the customer journey, as well as reducing fraud through secure encryption.

Head of Acquiring at Ecommpay, Liudmila Zhelenkova, said, “Not only does Click to Pay allow customers to pay with just a few clicks, it addresses the inconvenience of manual card entry, offering a more efficient and secure payment experience. This streamlined process increases transaction success rates and conversion rates while maintaining the same processing costs as regular card transactions, so we expect it to become increasingly popular among merchants. This simple integration that works across networks and consumer devices offers a streamlined experience embedded directly into our merchants’ website checkout flows.”

Suren Nawalkar, Senior Vice President for Business Development, UK and Ireland, at Mastercard, said, “Most people still use guest checkouts when they shop online. Click to Pay is a quick and convenient solution that saves the need to remember lots of different passwords. We’re working with our partners like Ecommpay to make sure their customers have access to the very best payment innovation and technology.”