YES BANK launches YES Grandeur for the elite and affluent segments

By Gloria Mathias

YES BANK has announced the launch of YES Grandeur, an exclusive banking programme designed to address the financial and lifestyle needs of India’s affluent segment.

YES Grandeur is aimed at catering to the evolving market dynamics where the affluent are increasingly seeking personalised services that complement their lifestyle. With an eligibility threshold of Average Monthly Balance (AMB) of ₹5 Lakh or a Net Relationship Value (NRV) of ₹20 Lakh, with additional consideration given to loan relationships, YES Grandeur is positioned to enhance the banking experience for this discerning customer base.

The highlights of YES Grandeur are:

• Banking Benefits: Customers will enjoy premium service offerings, including dedicated relationship managers, preferential rates on banking services, exemption across a host of charges, significant discounts on locker facilities, and a special 3-in-1 account that offers a Demat Account & Trading Account with a Savings Account.
• Travel Benefits: Zero cross-currency markup charges on the YES Grandeur Debit Card combine convenience with savings on international spending for the travel enthusiast. Other exclusive benefits that come with the YES Grandeur Debit Card include complimentary access to airport lounges.
• Lifestyle Privileges: The programme extends a world of indulgent milestone-led lifestyle benefits across Taj, ITC Hotels, Disney+ Hotstar, SonyLIV, and Amazon, among others. YES, Grandeur also offers 5x YES Rewardz on weekend spending, along with exclusive offers across movies, dining, shopping, bill payments, and much more.

These crafted benefits reflect the programme’s name, Grandeur. It aims to not just meet but exceed its members’ expectations, offering a banking experience that is rewarding and comprehensive.

Rajan Pental, Executive Director at YES BANK, said, “YES Grandeur underscores our unwavering commitment to delivering exceptional banking experiences and exclusive privileges to our discerning clients. With a relentless focus on industry-first features and a profound understanding of the evolving needs of elite and emerging affluent households, YES Grandeur sets a new benchmark in personalised banking. At YES BANK, we are dedicated to surpassing expectations and redefining the landscape of banking in India.”