Flutterwave and Tobi Amusan collaborate to launch $end mobile for the African diaspora

By Edlyn Cardoza

Flutterwave, one of Africa’s leading payments technology companies, unveiled $endmobile, an app to facilitate the faster and easier transfer of funds from the diaspora to the African continent. Flutterwave also signed Tobi Amusan, the Nigeria-born 100m Hurdles Women’s World Record Holder, as $endmobile’s Ambassador, a decision the company says is due to their similarity in speed and resilience.

Tobi Amusan, 100m Hurdles World Record Holder, said, “I am excited to be a big part of a product I already use and love. I am always on the road, but I also have a lot of my family members in Nigeria. $end has helped me to keep in touch with them by meeting their needs as much as I can. Happy to be the face of this product for the African diaspora.”

Send is the freedom to send money whenever and wherever you want. Send allows you to easily send money to those that matter in a way that’s convenient to them, regardless of your location.

The new app available on the Play store and App Store aims to enhance customer experience through improved speed, transparency, and the ability to get users’ money to its destination despite the hurdles. Other key features of the Send Mobile app include Apple Pay which will allow Apple device users to transact seamlessly from their mobile wallets, an improved activity section that tracks transactions in real time, and a new voucher code section that allows users to create voucher cards.

Olugbenga ‘GB’ Agboola, Founder and CEO of Flutterwave, said, “It’s thrilling that Tobi is $end’s Ambassador. I would say it’s a perfect match given her speed and efficiency on the tracks and of course $endmobile’s speed of delivering cross-border transfers. Send Mobile will help improve the speed and efficiency of transferring money from the diaspora to the African continent for fees, real estate, health, upkeep and even for investments. We’re excited for all the possibilities this collaboration brings.”