Easy Pay & Grameen Foundation to onboard MSMEs on ONDC Platform

By Gloria Mathias

Easy Pay, a payment solution company that will join ONDC and offer retail and financial services integration solutions, has announced a partnership with the Grameen Foundation.

This partnership follows a Social Impact (GFSI), a not-for-profit organization that on-board MSME sellers to the network. The focus is onboarding specially skilled sellers, including artisans, weavers and others, onto the Open Network for Digital Commerce (ONDC) platform, empowering them to become online sellers.

This collaboration aims to provide these entrepreneurs, both women and men, with access to a wider market through eCommerce.

Through this partnership, the company will address the challenge faced by sellers who are doing business in small geographies and skilled professionals who currently sell goods at lower margins through distributors by enabling them to access online markets with higher revenue potential.

Nilay Patel, Founder & Managing Director of Easy Pay, said, “At Easy Pay, we are dedicated to fostering inclusive growth and empowerment within the MSME community. Our collaboration with the Grameen Foundation marks a pivotal step in democratizing e-commerce access for skilled groups and small businesses across India. The absence of a robust eCommerce ecosystem has long hindered small merchants, artisans and craftsmen from venturing online. Integration with ONDC eliminates these barriers, offering unrestricted access to the e-commerce world along with numerous benefits.”

By leveraging the ONDC network, these individuals will be able to showcase their products and services to a larger audience and benefit from access to a range of other services on the ONDC network, such as credit facilities, digital payments, delivery solutions, and more. Easy Pay will also train sellers to act as agents for onboarding other sellers onto the ONDC network.

Rahul Dube, Project Director from the Grameen Foundation for Social Impact (GFSI), said, “Grameen Foundation for Social Impact’s partnership with Easy Pay will endeavour to empower grassroots entrepreneurs who have never accessed the benefits of selling online. By leveraging technology and innovation, we aim to bridge the gap between skilled professionals and online marketplaces, thereby urging economic inclusivity and sustainable growth.”