NOW Money & Mastercard boost financial access to GCC customers

By Gloria Methri

NOW Money, an inclusive digital payroll and banking platform for migrant workers, has signed a strategic partnership with Mastercard.

As part of this collaboration, NOW Money customers will be issued a Mastercard payment card, providing them with secure, seamless, and convenient access to their finances and enabling them to reap the benefits of the digital economy. This move aligns with NOW Money’s mission to offer inclusive financial solutions to underserved communities and improve the financial well-being of its users across the GCC.

Nicolas Andine, CEO of NOW Money, expressed his enthusiasm, saying, “We are thrilled to partner with Mastercard, a global pioneer in payments innovation. This collaboration is a significant step towards our vision of total financial inclusion, ensuring our customers have the tools they need to participate fully in the digital economy, with a financially connected world supporting and empowering everyone.”

Gina Petersen-Skyrme, Vice President and Country Manager of UAE and Oman at Mastercard, added, “At Mastercard, we are committed to fostering an inclusive, sustainable, and prosperous future for all. Our collaboration with NOW Money is set to integrate thousands of unbanked individuals into the digital economy, providing them with secure, convenient payment solutions and access to our extensive network of global merchants.”

Global Acceptance: The NOW Money Mastercard payment card can be used worldwide, including online, in-store, and at ATMs, providing customers with unprecedented access to their funds wherever they go.

Key benefits of the NOW Money-Mastercard partnership include –

Enhanced Security: Leveraging Mastercard’s advanced security features, such as EMV chip technology and sophisticated fraud detection systems, NOW Money customers can conduct transactions with confidence and security.

Convenient Digital Payments: Integration of the Mastercard with the NOW Money app allows for seamless financial management. Customers can handle payments, transfers, and other financial operations directly from their mobile phones.

Financial Inclusion and Literacy: This partnership encourages financial inclusion by providing easy access to banking services. Additionally, Mastercard’s educational resources will be leveraged to improve financial literacy among NOW Money users.