Market Pay partnered with Dejamobile to enhance contactless payments

By Joy Dumasia

Market Pay, the European and omnichannel payment platform, announces the acquisition of Dejamobile, a French FinTech leader in mobile and connected equipment payment solutions. Market Pay and Dejamobile have already successfully partnered pre-acquisition by developing PayWish, an innovative service for mobile purchasing experiences through a contactless payment application on Android smartphones and tablets.

This investment allows them to integrate a leading mobile transaction technology offering with substantial adoption potential to further strengthen its international footprint in the payments industry.

Dejamobile’s market-leading expertise in digital and contactless payments complements the full range of in-store and e-commerce payment services that they offer. The Dejamobile team, developers and engineers, will support and strengthen Market Pay’s R&D teams.

This deal is the second acquisition this month, following the acquisition of the Acoustic Payment platform. These developments represent part of an ambitious growth plan for Market Pay following AnaCap’s acquisition of a majority stake in April 2021.

Frédéric Mazurier, CEO of Market Pay, said: “Dejamobile is a strategic acquisition for Market Pay. It strengthens our technological expertise as well as our strategic positioning in our various markets while also accelerating the ability to expand Market Pay’s international footprint. The Dejamobile team, which has already developed innovative solutions partnering with us, will become core to Market Pay’s R&D processes on all mobile payment-related activities. Following the Acoustic Payment investment, this additional acquisition further demonstrates our desire to rapidly grow the business and internationalise.”

Market Pay is an international and omnichannel payment platform. The payment industry is the only French FinTech that controls the entire payment chain and comes from the retail world. The company supports retailers and pure players in the deployment of end-to-end innovative and simplified payment solutions.