First Abu Dhabi Bank unveils SlicePay BNPL card in the UAE powered by Mastercard

By Delisha Fernandes

First Abu Dhabi Bank (FAB) has entered a strategic partnership with Mastercard to launch the SlicePay card under its Dubai First trademark in the UAE, marking the debut of the Mastercard Installments Program in the Eastern Europe, Middle East and Africa (EEMEA) region.

The buy now, pay later (BNPL) solution, allows shoppers to convert their purchases into four interest-free installments securely and conveniently with a streamlined user experience.

“At Mastercard, we are committed to providing innovative and tailored payment solutions as we drive digital transformation and advance inclusion for everyone. With our vast acceptance and reach, we are uniquely positioned to enable lenders and merchants to deliver secure buy now, pay later experiences at scale, empowering them to unlock new opportunities and accelerating sustainable economic growth. We are delighted to launch our first Mastercard Installments Program to the region as we facilitate access to essential products and services for individuals and businesses,” said J.K. Khalil, Cluster General Manager, MENA East, Mastercard.

FAB customers can look forward to instant approval and issuance of the digital-only card that can be used across the UAE almost everywhere Mastercard is accepted, whether online or in-store, with the peace of mind that Mastercard consumer protections back purchases.

SlicePay is powered by the Mastercard Installments Program, tailored to meet the needs of lenders, issuers, merchants and consumers. The program offers a simple and seamless installment financing experience by dividing purchases into four equal payments without any consumer fees or interest.

“By joining forces with Mastercard through SlicePay, we are ushering in a newer, more innovative way to buy now, pay later for our digitally savvy customers, who can now split their payments, not their plans. At FAB, we foresee that SlicePay will resonate strongly with the evolving needs of both UAE consumers and merchants, as it brings with it an additional layer of convenience and assurance to the entire payments landscape,” said Rudy Sudarsono, SVP and Head of Cards, FAB.