Afterpay and Nift Networks collaborate on BNPL rewards program

By Delisha Fernandes

BNPL solutions provider Afterpay has launched its exclusive rewards program in partnership with Nift Networks. This collaboration aims to enhance the shopping experience for Afterpay customers by providing them with opportunities to discover and try new products and services through the Nift gift network.

“We are always looking for ways to improve our consumer shopping experience, and our partnership with Nift does just that,” said Marni Schapiro, GM Global Advertising at Afterpay. “Our partnership empowers our customers to explore and experience thousands of new products and services with convenience while staying in control of their finances.”

Through the rewards program and Nift’s proprietary AI, Afterpay customers are matched with a curated selection of gifts provided by the 12,000 brands advertising on the Nift Network. These exclusive gifts are designed to help customers try new products and services, creating a unique opportunity for discovery and trial.

Nift Networks is renowned for its exclusive gift network, which enables people to discover and try a wide range of products and services—from music, jewelry, and wine delivery to neighborhood restaurants and bars. Its 37 million+ audience comes from partnerships with companies like Afterpay, iHeartRadio, Meetup, Mindbody, and ParkMobile. Nift’s machine learning matches customers with gifts from local businesses and national brands such as HelloFresh, Allbirds, and Rocksbox.

“We are thrilled to collaborate with Afterpay and empower their customers to discover and trial thousands of new products and services through our exclusive gift network,” said Elery Pfeffer, Founder and CEO at Nift Networks. “With Nift, our partner’s best customers can experience a diverse range of local and national businesses while providing valuable net-new customer acquisition for our participating brands. Together, we are revolutionizing how customers discover and try new products and services.”

The partnership offers an unparalleled rewards program that enhances the shopping experience for customers while driving revenue for both brands. Since partnering, Afterpay has seen strong engagement from consumers with the product.