Zillion launches Rewards-as-a-Service for banks & large enterprises

By Gloria Mathias

Zillion, India’s multi-brand loyalty program, a part of the BharatPe Group, has announced the launch of a Rewards-as-a-Service (RaaS) platform for brands that have an existing loyalty currency but would need a robust rewards redemption platform to offer an experience to their customers.

With this newly launched product, the company will be targeting onboarding banks and large enterprises, including those with an extensive distribution network.

The rewards-as-a-service platform will enable brands to have the flexibility of running their own loyalty currency while offering an exciting redemption platform for their customers. The platform offers a host of options to choose from, including e-vouchers, products, utilities, air miles, and more.

This will also eliminate the hassle of brands having to onboard multiple partners to offer a plethora of redemption choices to their customers. The pricing will be competitive as the platform will operate on a bidding model, which will ensure customers always get the best price.

Rijish Raghavan, CEO, Zillion, said, “The loyalty industry has undergone a transformational shift over the last few years. Today, the loyalty industry is democratized, and loyalty is not limited to only big brands. Young and unconventional brands have realized that loyalty is a great tool to drive customer stickiness and hence, are investing in a robust loyalty program. However, in most cases, the redemption process is broken or very sub-standard with minimal redemption options as brands usually have a select set of options for customers to choose from. Our rewards platform with over 250 choices in e-vouchers, over 4000 products, Air Miles, etc., will enable these brands to offer a superlative loyalty experience to their customers. Rewards-as-a-Service will widen the offering from Zillion and allow us to partner with brands who are looking for pure-play rewards management versus overall loyalty management. We are confident that this will be a game changer in the industry and will help us further strengthen our foothold in the market.”