Prove Identity & TargetData join forces to drive expansion in Brazil

By Delisha Fernandes

Prove Identity has announced a strategic business partnership with TargetData, to enable large companies in Brazil to access Prove’s digital identity verification and authentication solutions.

‍The alliance will improve the security of digital transactions for Brazilian consumers while also improving the customer experience and making interactions easier and more frictionless, ultimately enabling the improvement of the national security ecosystem, in terms of reliability and real-time verification of thousands of transactions carried out every second by the Brazilian consumers in the digital universe.

“Brazil is a key market for Prove and this partnership with TargetData underscores our commitment to providing advanced, reliable identity verification solutions for online transactions in the region,” said Paulo Nascimento, Senior Director of Sales in Latin America at Prove Identity. “With a growing demand for secure identity verification services  – in practically all verticals and especially from institutions in the financial sector  – Prove can use its global experience to tailor its products to the needs of the Brazilian market to support brands and their consumers in the challenge of efficiently verifying large volumes of online transactions in real time.”

‍With the partnership with Prove Identity, TargetData now offers its customers mobile-centric solutions: Trust Score+, which analyzes the phone number’s reputation and consumer behavioral risk in real time; Prove Pre-Fill, which populates registration forms with consumer information from trusted sources and therefore offers customers a high level of fraud prevention and, at the same time, improves the customer experience. In addition, TargetData is also now offering Identity Verify to enable users to make reliable transactions by confirming the phone’s possession, reputation, and ownership.

‍TargetData has more than two decades of experience in the market, with extensive expertise in Big Data & Analytics. The company uses Artificial Intelligence (AI) and Machine Learning (ML) techniques to provide consistent information for decision-making in the areas of CRM & Sales, Credit Granting, Risk & Compliance, Credit Collection and Recovery, and Fraud Prevention.

‍“We are excited about this partnership with Prove Identity, to bring innovative digital identity verification solutions to the Brazilian market. This collaboration aligns with our commitment to providing advanced data analysis services and reinforcing the importance of secure consumer identity protection practices in the digital age”, said Paulo Martins, Sales and New Business Director at TargetData.