du Pay partners with Visa to unveil prepaid card in the UAE

By Delisha Fernandes

du Pay, the digital payment arm of du, has partnered with Visa to debut innovative prepaid card in the UAE

With this launch, du Pay and Visa aim to transform access to efficient financial tools into a reality for all UAE residents and foster an inclusive digital economy.

This collaboration marks du Pay’s entry as a principal member to issue Visa cards, emphasizing its commitment to digital empowerment and financial inclusion. Customers can seamlessly order their du Pay Visa prepaid cards, both digital and physical, via the du Pay app, facilitating access to secure and universally accepted payment solutions.

Nicolas Levi, CEO of du Pay said, ” du Pay and Visa have a shared aim to empower the financially underserved in the UAE, transcending the traditional boundaries of payment solutions. We are committed to making payment processes faster, simpler, and more secure while simultaneously enhancing financial inclusion. The strategic collaboration is poised to accelerate digital empowerment with a focus on inclusivity and serve the needs of those without traditional banking services, ensuring simplified access to products.”

The integration of Visa’s capabilities will help du Pay to expand its innovative financial solutions, striving for greater alignment with consumer lifestyles as well as bring additional versatility into the du Pay platform, offering customers a suite of enhanced features and services.

Salima Gutieva, Visa’s VP and Country Manager for UAE, said, “With du Pay’s Visa prepaid card, we are helping extend the benefits of digital commerce to more consumers in the UAE. This partnership aligns with the UAE government’s efforts to drive financial inclusion by introducing innovative, secure digital payment solutions. Visa is proud of this collaboration with du Pay and to be their partner of choice to support their entry into digital payments.”