Itas Group partners with Nexi to launch Itas Pay

By Gloria Methri

ITAS Assicurazioni, Italy’s oldest insurance company has announced the launch of ITAS Pay with the support of European PayTech Nexi Group. The new payment institution will offer services and solutions to support the sale and marketing of insurance policies.

Nexi played a fundamental role in the development of ITAS Pay by ensuring compliance with PSD2 and obtaining authorisation from the Bank of Italy to operate as a Payment Service Provider.

Through the new payment institution, ITAS Group intends to further consolidate the digital transformation of sales processes for its insurance products by offering customers an even simpler and custom-built purchasing experience. Nexi will further provide digital payment expertise and technical support to the ITAS Group, along with access to its innovative products and services.

“For ITAS, this digitalisation represents a crucial element of simplifying and streamlining our customer relationships,” explained Norbert Bonvecchio, Director of distribution and special projects at ITAS Group.

“With ITAS Pay, the Group has introduced an innovative monthly premium payments system. This is a significant step forward in automating insurance service payments. The current market environment and the evolving regulatory framework will foster the emergence of new solutions and services that will complement the existing ITAS offering. Above all, this will serve the protection needs of our community of insured members and new customers.”

 Alessandro Viola, Head of Corporate Sales in Nexi said, “Supporting ITAS Pay in its growth and development project is part of our strategy to seize every opportunity to increase the penetration of digital collection and payment instruments in Italy. At the same time, it demonstrates our ability to provide our partners with support from a regulatory, technological, and strategic point of view thanks to our outstanding expertise in Europe and our best-in-class technological platform”.