Magnati and Alipay+ collaborate to boost digital payments in MENA

By Delisha Fernandes

Magnati, a payment solution provider in the MENA region, has partnered with Alipay+, a provider of global cross-border digital payment and marketing solutions, to elevate the payments landscape in the region.

This collaborative effort aims to deliver an integrated, seamless, secure payment processing experience that will benefit merchants and the vast number of consumers behind Alipay+ partner wallets.

Ramana Kumar, Chief Executive Officer of Magnati said, “As a leading payments company in the MENA region, Magnati is thrilled to collaborate with Alipay+ to enable a unified and seamless payment ecosystem for merchants and individuals. Magnati’s core mission is to deliver convenient and secure payment solutions for all our customers and partners. We are committed to working with Alipay+ to unlock further value for businesses and grow their customer base.”

The initial phase of this collaboration will allow merchants to accept payments from eight Alipay+ partner e-wallets, including Alipay, AlipayHK, MPay, Kakao Pay, GCash, TrueMoney, OCBC and Tinaba. This development will make it easier for consumers from mainland China, Hong Kong and Macao, South Korea, the Philippines, Thailand, Singapore, and Italy to pay for goods and services through Magnati merchants using their preferred e-wallets.

Magnati is expanding its services through this collaboration to benefit digital payment users by giving them access to point-of-sale terminals in its merchant coverage, with more e-wallets to be added. This initiative simplifies the shopping experience for consumers by eliminating the need to carry cash or manage unnecessary currency exchange when paying for products and services at Magnati-affiliated merchants.

Integrating Alipay+ solutions can significantly boost sales for merchants, as many Asian consumers prefer businesses that accept their preferred payment methods. Additionally, merchants can reduce costs and improve their business efficiency by eliminating the complexities of cash handling and currency exchange.

Guoming Cheng, General Manager of Ant Group in Europe and Middle East said, “On a broader scale, the collaboration between Magnati and Alipay+ is expected to further accelerate the acceptance of digital payments in the MENA region. Together, we are looking forward to promoting digital inclusion, transforming retail landscape and boosting more growth opportunities for regional merchants and the economy.”