epay Australia partners with Alipay+ to roll out cross-border payments for merchants in Australia

By Leandra Monteiro

epay Australia, a wholly-owned business segment of Euronet Worldwide announced Alipay+ will be activated in 8,000 epay retailers across Australia.

The retailers include Australian luxury department store David Jones, epay Australia’s retailers will have access to the Alipay+ e-wallet partners including AlipayHK (Hong Kong), GCash (The Philippines), Kakao Pay (South Korea), TrueMoney (Thailand) and Touch ‘n Go eWallet (Malaysia) in the first quarter of 2023.

The Alipay+ marketing solution will also enable merchants the ability to create promotions, distribute digital coupons and discount offers directly to those e-wallet super apps users in their respective markets.

With innovative technologies and solutions, Alipay+ brings an easy way to capture digital-first customers and makes it easier and more convenient for merchants to serve users of Asia’s leading digital payment service providers. Especially with the one-stop integration feature provided by Alipay+ payment services and merchants can access all existing and later-onboarded digital payment methods brought by the solution through a unified interface and standardized business rules without additional technical adaption.

“Leveraging on our long-standing partnership with epay Australia Pty Ltd and Alipay’s established merchant coverage and reputation, we are very happy to introduce Alipay+ solutions to vast merchants in Australia, making it easier and more efficient for them to engage with consumers from Asia,” said Danny Chung, General Manager of Ant Group Australia, New Zealand and Korea.

epay Australia retailers can immediately start accepting overseas mobile payment methods powered by Alipay+. “We are very excited to extend our Alternative Payments suite by adding Alipay+ to the fold, enabling our retailers to take payments from tourists coming from a wide variety of new Asian destinations, including the Chinese mainland, Hong Kong, Korea, Malaysia, Thailand, and the Philippines,” said Matthew Blayney, Country Managing Director of epay Australia and China.