GoCardless taps Celigo to accelerate indirect customer acquisition

By Gloria Methri

GoCardless has partnered with integration and automation platform Celigo to accelerate the growth of its customer base through indirect channels.

Leveraging Celigo’s integration platform (iPaaS) will enable GoCardless to build integrations between its payment platform and the back-end systems commonly used by businesses today. This will open new opportunities to acquire customers in all its markets without the need to build custom integrations into hundreds of platforms.

The partnership will allow businesses to seamlessly incorporate GoCardless bank payments into the software they use every day, from finance and procurement tools to shipping and fulfilment platforms. This will enable merchants to automate and optimise business processes while benefiting from a faster, cheaper and more secure way to get paid.

Seb Hempstead, VP of Partnerships at GoCardless, said, “We are excited to work with Celigo to scale our indirect go-to-market strategy. This partnership allows us to easily plug into hundreds of apps, bringing bank payments to thousands of potential customers around the world. We look forward to working with Celigo to help businesses simplify their operations, saving them time and money.”

Gert-Jan Wijman, VP and General Manager at Celigo EMEA said, “Celigo prides itself in making sophisticated integration capabilities available to businesses of any size by enabling them to connect their tech stacks without complex custom development. By using our iPaaS, GoCardless can offer its best-in-class payment solutions to more clients with less internal effort. We’re excited to work with GoCardless in its effort to provide seamless payment experiences and more value to its customers as it expands its reach across all markets.”

The partnership is GoCardless’s latest move as it continues to enhance its product capabilities and growth through strategic partnerships. In March this year, the FinTech announced its plans to acquire Nuapay, which will significantly scale its indirect channel proposition.