Airwallex & Woo to simplify cross-border eCommerce for global merchants

By Delisha Fernandes

Airwallex, a global payments and financial platform for modern businesses, has partnered with Woo, an open-source ecommerce platform, to become an official payment extension on the platform.

This Airwallex integration enables Woo merchants to accept cross-border payments within minutes by leveraging global cards, Apple Pay, Google Pay and 60+ popular local payment methods at checkout, thereby opening up the potential to access shoppers from millions of Woo stores, without the sting of high FX conversion fees.

Ravi Adusumilli, SVP, Strategic Partnerships & EGM, Americas at Airwallex, said, “Cross-border payment collection is an important part of the puzzle for merchants with global ambitions. But too often, inefficient cross-border payments are slowing down growth into new geographies. We’re excited to partner with Woo, the number one ecommerce platform serving millions of merchants globally, to tackle this problem at scale. By removing friction, reducing fees and delays associated with cross-border payments, we enhance the shopping experience and deepen shoppers’ relationships with Woo and its merchants.”

On a mission to connect merchants to shoppers around the world, Woo has become one of the largest ecommerce platforms globally, powering more than 3.5 million ecommerce stores. Starting today, the Airwallex extension will be available on Woo’s official Marketplace.

Web Griebel, Head of Payment Partnerships at Woo, said, “Woo is committed to providing everything a merchant needs to launch their store in a matter of days and keep it growing for years to come. Now with the option to plug in and instantly accept payments from customers anywhere in the world, Woo merchants can accelerate their international expansion plans. Airwallex’s cross-border payments capabilities will further support and accelerate the long-term growth of our existing and future merchants.”