Mastercard & Invest India launch program to redefine experiential travel

By Gloria Mathias

Mastercard and Invest India, with the support and guidance from the Ministry of Tourism, have launched an enhanced ‘priceless.com’ to redefine experiential travel in India and provide an immersive cultural odyssey to international and domestic travellers.

The program is aimed towards promoting tourism as a key growth driver to India’s flourishing economy. The occasion was graced by Smt. Manisha Saxena, Director General, Ministry of Tourism; Raja Rajamannar, Chief Marketing & Communications Officer and President, Healthcare at Mastercard; Gautam Aggarwal, division president, South Asia at Mastercard; and Nivruti Rai, CEO, Invest India.

The priceless.com launch in India is an extension of Mastercard’s global priceless platform that offers over 2,000+ curated experiences across a spectrum of passion points for Mastercard cardholders in 40+ countries. Priceless.com will aim to provide compelling experiences across ten dynamically evolving passion points, including culinary, sports, entertainment, and wellness.

“The support from the Ministry of Tourism and Invest India has been integral to evolving priceless.com for today’s traveller. The program views India’s rich history and diverse culture through the lens of today’s cutting-edge travel trends, helping Indian and international visitors alike explore their passions as they appreciate the absolute beauty of India. Detailed itineraries across the country to explore the hidden gems in the nook and corners of various states will seek to cater to the travel enthusiasts’ yearning for exploring India,” said Raja Rajamannar, chief marketing and communications officer and president, Healthcare, Mastercard.

The relaunch of ‘priceless.com’ in India is part of Mastercard’s global effort to create memorable, once-in-a-lifetime experiences for its cardholders.

The program enables Mastercard cardholders to gain exclusive access to curated culture-rich, gastronomical, and wellness luxe experiences across Delhi, Agra, Jodhpur, Dehradun, and Pune, among other Indian cities.