IDFC FIRST Bank & Mastercard unveil FIRST SWYP Credit Card for GenZ

By Gloria Mathias

IDFC FIRST Bank has expanded its credit card offering for the youth, or Gen Z, with the introduction of the FIRST SWYP Credit Card.

The card is designed to provide lifestyle-related offers through our feature merchants and EMI benefits to cardholders, complete payment flexibility, and a plethora of referral benefits.

The card provides payment flexibility to the customer, as they can pay in full or convert to easy fee-based EMIs. Powered by Mastercard, this card is designed to meet the varying lifestyle requirements of the youth and young at heart, focused on affordability, convenience, and increased customer engagement.

This new launch extends IDFC FIRST Bank’s offering coverage across Millennials and Gen Zs, intensifying their focus on addressing the demands of new-age customers and blending benefits across their preferred categories of spending and talk-worthy offers and propositions.

“We are thrilled to announce the launch of the FIRST SWYP Credit Card, a product that truly embodies our commitment to innovation & designing relevant new products for younger audiences,” said Shirish Bhandari, Head Credit Card Business at IDFC FIRST Bank. This card will reinvigorate the youth’s relationship with credit card usage, due to its inherent ability to be used as a no-interest charge card, as well as its host of smartly curated features, namely, flexible bill repayments through EMIs, a strong, benefit-laden referral program that’s geared towards enhancing social connect, and a plethora of exclusive and relevant merchant partnerships. We are confident in this card’s ability to deliver on our commitment towards providing ease, flexibility, and lived experiences to the younger customers of today.”

Gautam Agarwal, Division President, South Asia, Mastercard, said, “The youth of today want products that are reflective of their individuality. That’s why, brands need to constantly innovate and collaborate to design products and solutions that resonate with Gen Z & Millennials. Mastercard is delighted to partner with IDFC FIRST Bank to support the launch of the FIRST SWYP credit card. This new card is a perfect combination of security and benefits and will allow the youth to transact with ease and confidence.”