Allianz boosts UK presence with launch of digital motor insurance

By Gloria Methri

Global insurance giant Allianz is boosting its presence in the UK consumer market, bringing its services to consumer motorists in the country.

The move by Allianz, which has more than 125 million customers in nearly 70 countries, is the first in a series of strategic advances for the brand in the UK. It involves rebranding the company’s existing digital motor insurance business, Flow, which is now called Allianz.

Serge Raffard, Managing Director at Allianz Personal, said, “This is part of a wider strategic vision to bring more services to the UK, to show how our global strength and depth of experience can help secure people’s futures. Our ambition is to shape ideas into innovative solutions that help us care for our customers and always deliver the best service possible.”

Allianz car insurance is a digital insurance solution that consumer motorists can buy directly and on price comparison websites. Customers can personalise their cover at a time that suits them, with admin-free mid-term adjustments. Extras such as motor legal expenses and guaranteed hire car are included as standard.

Raffard added, “What is exciting for current and future customers is that we are leveraging the brand’s scale and global clout. We have an exciting summer ahead, and our role as Worldwide Insurance Partner of the Olympic and Paralympic Games will help further build Allianz as a trusted household name.”

In addition, LV= Broker will rebrand to Allianz in May 2024. The company already has a very strong presence in the UK commercial broker market. It serves over 2000 UK brokers with products and services ranging from SMEs to large corporates and specialities.