BNP Paribas and Accor to launch co-branded payment card

By Megha Bhattacharya

BNP Paribas and hospitality solutions provider, Accor, thus concluding a pan-European partnership to launch a co-branded payment card. Members of the ALL-Accor Live Limitless lifestyle loyalty program who subscribe to the card will be able to use it for all their day-to-day purchases.

Jean-Laurent Bonnafé, Director and CEO of BNP Paribas, said, “The payment card market is undergoing a huge transformation, particularly in Europe, both functionally and technologically. Today, it is one of the major drivers enriching the customer experience and introducing higher added value services and offers. As a European banking group, we continuously innovate in terms of payment solutions to support customers with their new habits and aspirations. We are therefore delighted to be involved, alongside Accor, in this major advance for the customer experience within the international hotel industry.”

The card offers three different tiers including ALL – VISA Pulse (aimed at Millennials), ALL-VISA Explorer (for clients who travel extensively for work or leisure) and ALL-VISA Ultimate (for super-premium clients). The card will be linked to the dedicated and secure Accor Pay app, created in partnership with BNP Paribas, which will allow users to securely view their balance, manage their spending, check their points and contact the concierge service at any time.

Sébastien Bazin, Chairman and CEO of AccorHotels, said, “This partnership with BNP Paribas puts one of the cornerstones of our loyalty building strategy into practice. The launch of the innovative and ambitious ALL payment card is a key step in the rollout of our loyalty program, which already has almost 70 million members. We will be able to offer new and ever more generous and pioneering services, accelerating the diversification of the Group’s revenue streams. By combining the complementary expertise of two European leaders, we aim to attract ever-increasing numbers of loyal customers and step up the rollout of new offers to create an ecosystem that is unique in the world of travel and leisure.”