Paytm & Amadeus team to enhance travel experience with AI

By Gloria Mathias

Paytm has announced a partnership with global travel technology company Amadeus. This partnership brings together Paytm’s extensive user base and Amadeus’s expertise to provide travellers with a more seamless and efficient booking experience.

Under this collaboration, for the next 3 years, the company will integrate Amadeus’s expansive travel platform, enhancing the travellers’ experience from search to booking, and payments.

Leveraging Amadeus’s advanced automation and New Distribution Capability (NDC) technologies will enable Paytm to secure precise results and establish a consistent and robust travel shopping ecosystem. Paytm will deliver hyper-personalized recommendations and dynamic pricing to its users powered by Amadeus.

With Amadeus APIs, Paytm users will gain access to a vast inventory of global flight options, making it easier for them to find deals and book flights to destinations around the world, all within the Paytm app. This single API will provide users with seamless access to diverse travel content, including Global Distribution Systems (GDS), Low-Cost Carriers (LCC), hotels, and more.

This collaboration also paves the way for Paytm to offer a unified PNR solution in partnership with Indian national carriers. Paytm’s integration with Amadeus APIs ensures that travellers have access to a diverse range of payment options, including the convenience of UPI, the flexibility of the Paytm Wallet and Postpaid, and the assurance of a safe and secure payment gateway.

Vikash Jalan, Chief Business Officer, Paytm Travel said, “Our brand reach and the simplified product have empowered users with the best travel solutions. The synergy between Paytm and Amadeus aligns perfectly with our vision to further upgrade the customer experience. It will automate travel operations for users by enhancing efficiency and scalability by leveraging cutting-edge technology.”

Ramona Bohwongprasert, Senior Vice President-India Subcontinent & Southeast Asia, APAC Inside Sales & Startups, Amadeus, said, “At Amadeus, we understand that in today’s ever-changing landscape, travellers expect more than just technological solutions; they demand reliable access to travel systems and simplified processes like ticketing and rebooking. Our deep understanding of these unique requirements has led us to collaborate with Paytm and provide them with next-generation, industry-specific, and fully integrated solutions.”