Google Wallet in India unveils Gift Cards Integration powered by Pine Labs

By Gloria Mathias

FinTech company Pine Labs has collaborated with Google Wallet to enable the seamless integration of gift cards in the app following its launch in India.

The Gift Card’s usage experience, enabled by this partnership between Google Wallet and Pine Labs, will provide ease and convenience to existing and new users and will eliminate the complexity of usage. Google Wallet users will be able to seamlessly store and manage their Gift Cards journey from within the app and will be intuitively reminded to use it at the point of purchase.

“Pine Labs is delighted to partner with Google India to enable gift card integration with the Google Wallet app. In recent years, we have witnessed a seismic shift in the way merchants have embraced digital modes of payment. Considering the huge Android user base in the country, we anticipate a sharp jump in the usage of Gift Cards as more retailers and brands will now look to leverage it in their omnichannel strategy to expand their customer base, improve customer experience, retention, and loyalty,” said Navin Chandani, President, Issuing Business, Pine Labs.

Highlighting the significance of this launch in bringing new levels of convenience for Android users in India, Ram Papatla, GM & India Engineering Lead, Android at Google, said, “The arrival of Google Wallet in India marks an important milestone in Android’s India journey, bringing innovative and convenient experiences to simplify people’s daily lives. We are delighted to partner with many of India’s top brands to offer a comprehensive solution that helps you securely access and manage your everyday essentials. From boarding passes to loyalty, gift cards, and event tickets to public transport passes, they’re there when you need them.”

Pine Labs’ issuing business offers end-to-end capabilities to businesses across diverse industry verticals to issue, process, distribute, and manage prepaid cards. With a presence in India, the business is now expanding its footprints in Southeast Asia, Australia, the USA, and the UAE.