Vi Business & PayU to offer digital payment solutions to Indian MSMEs

By Gloria Mathias

Vi Business, the enterprise arm of Vi, a telecom operator, and PayU, one of India’s digital financial service providers, have forged an alliance to propel the digital journeys of Indian MSMEs and provide them with digital payment solutions.

The partnership will combine Vi Businesses’ digital transformation solutions and PayU’s expertise in digital payments and financial services solutions to offer a comprehensive suite of services designed to address the growing needs of MSMEs. This collaboration brings payment solutions, an offers engine, buy-now-pay-later options, and seamless WhatsApp integration, all meticulously designed to keep India’s growing MSMEs at the core.

Vi Business, as part of its dedicated MSME program, ReadyForNext is also offering an exclusive range of productivity and collaboration digital tools tailor-made for MSMEs at special prices. The products include location tracking, Google Workspace, personal cloud storage and mobile security solutions to assist MSMEs in efficiently managing their digital workplace, business and customer engagements.

Arvind Nevatia, Vodafone Idea’s Chief Enterprise Business Officer, said, “Our partnership with PayU underscores our commitment to the digital enablement of small and medium-sized businesses in India. By combining Vi Business’s best-in-class enterprise solutions and PayU’s expertise in fintech, we aim to accelerate MSMEs’ growth journey.”

Anirban Mukherjee, PayU’s Chief Executive Officer, said, “At PayU, we believe in the power of digital innovation to transform businesses at a grassroots level. Our partnership with Vi Business is a testament to our commitment to supporting Indian MSMEs in their digital transformation. Together, we are providing a robust suite of business and digital finance solutions designed to increase revenues and boost efficiency, enabling these MSMEs to thrive in today’s competitive market.”

Features of MSME’s services offered jointly by Vi Business and PayU include:

• Integrated payment solutions
• WhatsApp store
• Buy Now, Pay Later (BNPL)
• Customized offers at checkout
• Tools for employee productivity and collaboration