MECCA & Adyen to offer a seamless payments experience in Australia

By Gloria Mathias

Adyen, the global payments platform has announced its partnership with MECCA, Australia’s prestige beauty retailer.

The partnership is set to boost MECCA’s customer experience and operations through an omnichannel approach to payments.

“Customers truly are at the heart of our business, and so we want to make sure every single step of their interactions with us is spot on. By the time a customer has chosen their products and made their way to checkout either online or in-store – the last thing we want them to experience is a technology glitch or an unnecessary complication that takes up their time. Adyen has helped us to create a simple and reliable payment solution for our customers that can scale with us as we continue to grow and our customer’s needs change,” said Michael Hobsbawm, Chief Technology Officer at MECCA.

MECCA has chosen Adyen as its payments partner by adopting its Unified Commerce and Pay-by-Link technology stack across its operations. With Unified Commerce, MECCA gains the ability to instantaneously capture payment transactions and real-time shopper insights in a single overview. This integration allows them to deliver a wealth of cross-channel experiences and unlocks invaluable insights into customer behaviour, ensuring every interaction is impactful.

Additionally, Pay-by-Link technology gives customers the freedom to pay however they’d like, regardless of the purchase channel or their location within the store. Beyond elevating customer experiences, these solutions empower MECCA’s customer care team to process refunds more easily and help with any exceptions that arise.

“As retailers continue to seek ways to personalise their customer experience, the payment process becomes an important consideration. It serves as a pivotal touchpoint where customer satisfaction and brand loyalty are solidified. By consolidating transactions into a singular view, not only do we enhance operational efficiencies, but also gain rapid and invaluable insights. At Adyen, we are excited to collaborate with MECCA, empowering them to craft seamless experiences for their customers both online and in-store, all the while bolstering brand protection in an era marked by increasing fraud risks,” shared Hayley Fisher, Adyen Australia & New Zealand Country Manager.