Yalla Super App launches Yalla Invest service for investing in gold

By Leandra Monteiro

PaySky, a digital payment solutions provider and the technology operator of Yalla Super App, announced a partnership between the electronic investment platform for gold investment in Egypt and the Middle East, ‘Dahab Masr’, as one of the services offered by Yalla Super App called ‘Yalla Invest.’

This will be the first service to enable users to invest their funds in gold with easy and fast procedures, allowing them to buy and invest in gold starting from just 0.25 grams, and providing digital payment solutions for all users quickly and securely.

Yalla Invest service comes as part of Yalla Super App’s expansion strategy, which aims to provide a wide range of financial and non-financial services to financial institutions, merchants, companies, and individuals as a contribution to achieving economic prosperity for society and achieving welfare for users.

Dr. Walid Sadik, Founder and CEO of PaySky and Yalla Super App, said, “We are pleased to complete this partnership with Dahab Masr with the aim of improving and expanding the scope of financial services for customers beyond traditional solutions, to provide financial services and alleviate the pressure on savings in the face of inflation, to help achieve financial security and promote electronic payment and investment culture for the future.”

Fadi Kamel, CEO of the investment group in Dahab Masr, said, “We have strong confidence in signing this partnership for the quality and excellence of the technological features and services provided by Yalla Super App, which are in line with our strategy to stimulate investment in gold throughout Egypt and the Middle East by making digital financial transactions smooth and secure, and easily accessible.”