Priority partners with Valor PayTech for omnichannel solutions

By Edlyn Cardoza

Priority Technology Holdings, Inc., a payments technology company helping customers collect, store, and send money, announced it has partnered with Valor PayTech for omnichannel solutions. Valor’s integration with Priority’s MX Merchant ecosystem is currently underway.

Valor is a fast-growing FinTech provider of cloud-based, end-to-end, processor-agnostic omnichannel payments solutions. The company provides resellers and their merchant customers with comprehensive, cutting-edge tools and the flexibility they need to succeed in today’s rapidly changing business environment while creating revolutionary value.

“We are excited to partner with Valor to deliver next-generation solutions to Priority resellers and their merchants,” said John Grebe, VP of Product Strategy for Priority. “Working with Valor has been refreshing. They’re not just focused on their technology; they’ve been instrumental in helping us solve pressing business problems.”

Priority and Valor are creating an extensive roadmap for third-party software integrations. Valor Connect cloud-based integration requires little-to-no effort for independent software vendors (ISVs) and their customers to add Valor payment terminals with the click of a button, providing a cohesive infrastructure with complete access and visibility into consolidated transactional data.

“We are very excited to become a major technology and business partner for Priority, their resellers and their merchant customers,” said Valor’s COO Eric Bernstein. “Significant synergies between the two companies have already resulted in the development of incredibly creative solutions that give Priority resellers more opportunity to close more sales and earn substantially more.”

Priority is a payments powerhouse driving the convergence of payments and banking. The company has built a single platform that operates at scale to collect, store, and send money. They help their customers take and make payments while managing business and consumer operating accounts to monetise payment networks. Priority’s technology powers high-value payments products bolstered by their industry-leading personalised support.