FREENOW & Alipay+ join forces to boost travel experience for Asian tourists

By Gloria Mathias

German-based mobility services provider FREENOW has integrated Alipay+ with its taxicab services in seven European countries.

The partnership between FREENOW and Alipay+ aims to augment the travel experience for Asian visitors to Spain, Germany, Ireland, Italy, France, Greece, and Austria.

Alipay+ has developed a mini-programme in its app that allows Asian tourists to book a FREENOW taxi and pay with one of three e-wallets: Alipay (Chinese mainland), AlipayHK (Hong Kong SAR, China) and Touch n Go eWallet (Malaysia) as if they were in their home country.

AlipayHK users will be able to earn personalised rewards with every FREENOW ride they take, providing another benefit for travellers from the Hong Kong region. Previous expansion of Alipay+ In June 2024, GHL partnered with Alipay+ to enable cross-border payments for businesses in the Philippines.

This will allow local businesses to accept payments from multiple Asian mobile wallets, including AlipayHK, Kakao Pay, and Touch ‘n Go eWallet. The partnership aims to enhance the payment experience for travellers and support a variety of local businesses while ensuring compliance with regulatory requirements. In Mongolia, Khan Bank has partnered with Alipay+ to facilitate mobile payments for users of 12 e-wallets from 8 countries, enhancing convenience for tourists and local merchants.

Alipay+ integration allows seamless payments through a single QR code interface. Additionally, Alipay+ marketing solutions enable local merchants to create promotions and distribute digital coupons to e-wallet users, improving marketing efficiency. This partnership aims to boost tourism and secure seamless payments for travellers in Mongolia.

FREENOW was founded in 2009 with the mission of modernising the taxi sector by creating an advanced tech platform that helps drivers transition to an app-driven, sustainable taxi service.