Flipkart & BillDesk launch 5 new digital payment offerings & categories

By Gloria Mathias

Flipkart, India’s homegrown eCommerce marketplace, has launched five new recharge and bill payment categories on its app, including Fastag, DTH recharges, landline, broadband, and mobile postpaid bill payments.

These are in addition to the existing electricity and mobile prepaid recharge options. Flipkart has partnered with BillDesk, one of India’s leading payment solutions companies, to help integrate the new services with the Bharat Bill Payments System (BBPS), developed by the National Payments Corporation of India.

As part of a limited-time deal, customers can redeem offers of up to 10% with SuperCoins by using Flipkart UPI. With the launch of these new categories, customers can make their bill and recharge payments while enjoying shopping on Flipkart.

With the launch of new categories, Flipkart has opened more avenues for customers to pay their bills electronically in a seamless manner while tapping into the growing demand in this space.

Gaurav Arora, Vice President of Payments and SuperCoins at Flipkart, said, “With a rapid surge in the digital payments industry, customers are increasingly opting for electronic mode for paying their bills. We have diversified our selection of services in line with Flipkart’s vision to simplify the digital payment journey for customers and further the government’s vision of a cashless economy. From buying their favourite products to addressing digital payment requirements, this enhancement has created a one-stop destination for customers to fulfil all their needs anytime, anywhere, securely and seamlessly.”

Ajay Kaushal, Co-Founder and Director of BillDesk, said, “We are thrilled to extend BBPS services to Flipkart, our longstanding partner. This strategic expansion allows Flipkart customers to experience seamless bill payments, receive timely notifications, and check amounts due across their preferred billers, leveraging BBPS capabilities. This collaboration underscores the strong, long-standing relationship between BillDesk and Flipkart, built on a shared commitment to customer satisfaction and innovation.”

Recently, Flipkart launched its UPI service, which offers customers an intuitive, safe, and convenient option for recharges and bill payments. Customers can also earn rewards through SuperCoins and cashback.

Through the introduction of one-click and quick functionalities, Flipkart offers customers a convenient digital payment experience where they can avail features for online and offline merchant transactions within and outside of the Flipkart marketplace.