heymax & Visa team to simplify Credit Card rewards experience

By Gloria Mathias

heymax, a Singapore-based FinTech start-up, has announced the launch of its innovation, Card Maximiser, in partnership with Visa.

This feature, powered by the Visa Offers Platform (VOP), is set to redefine the way individuals earn credit card rewards and ensure consumers get the most out of every dollar spent. With their consent, Visa Offers Platform (VOP) provides its clients access to Visa transaction data of enrolled cardholders. By integrating with VOP, clients can enhance their own loyalty and offer programmes with real-time rewards-earning experiences.

Heymax Card Maximiser is designed to help consumers track their spending and effortlessly optimise credit card rewards. It empowers cardholders with comprehensive, real-time insights into their card transactions and rewards accrual. With Card Maximiser, consumers can accelerate their reward accumulation, opening the door to a world of rewards, from daily rebates to free dream vacations.

Joe Lu, CEO and Co-Founder of Heymax, shared, “Simplicity should not be at odds with High Rewards. With security and privacy fully in our users’ control, the Card Maximiser is already helping our users build a healthier and more enjoyable relationship with their cards by automatically clarifying which transactions are eligible for bonus points and proactively tracking their monthly $1,000 bonus spending cap, all with just a one-time step. I believe the lowered friction will help more customers adopt and enjoy using Visa cards.”

Adeline Kim, Visa Country Manager for Singapore & Brunei said, “This is a great financial management use case on our Visa Offers Platform. Cardholders in Singapore hold multiple cards in their wallets and may find challenges in keeping track of what rewards they have earned. Using heymax’s Card Maximiser feature, they can easily link their existing Visa cards and track the rewards earned on their cards across different bank portfolios seamlessly and efficiently. Together with the Max Miles earned on the heymax platform, cardholders can look forward to better optimisation of their rewards from their spend.”

heymax is committed to maintaining the highest standards of data security. Drawing from Visa’s extensive experience in digital payments and robust security frameworks, heymax uses advanced encryption and adheres to industry-standard security practices.